It’s been great being in Vancouver and reconnecting with my Vancity crew. One of whom who I think epitomizes life on the West Coast is one of my best buds of 20 years- Idea Rebel CEO Jamie Garratt. He is founder and CEO of a digital media company with offices in three cities, has developed campaigns for Quiksilver, DC Shoes, & BMW, and has won about a million awards. Other phrases that could describe him are surfer, wake boarding school owner, electric car driver, Top 40 guitarist, and oh, father of three toddlers. His office has a birds nest fort in it for freak’s sake. I’ve never in my life seen someone who works so hard have such a dark tan. Read more about Jamie and Idea Rebel here.
I’ve been interested in Hackett‘s #10men1city social media campaign promoting their Autumn 2014 collection. The menswear brand invited10 London-based stylists & bloggers to choose their favourite blazer from the new collection and then style it and photograph it in a London location that they feel best encapsulates life in the capital.
Since August 8th Hackett has been sharing the images across their social media channels and website and after four weeks will pick which image they feel best marries theirs and the stylists’ visions. My favourites so far are below. The 10 stylists/bloggers are: Seb Law (@sebulous), Scott Fraser (@scottfrasersimpson), Derek Addo (@Derek_dash), Zak Velsvoir (@zakvelsvoir), David Evans (@greyfoxblog), Nas Abraham (@nas_abraham), Kenny Ho (@kennyhostylist), Dan Rhone (@mfminstagram) ,Talha Velsvoir (@ttvelsvoir) and Martell Campbell (@mrflyycampbell)
Scott Fraser Simpson with his chosen jacket and one of his images:
David Evans with his chosen jacket and one of his images:
Whilst most brands would be loathe to give up the reigns of their imagery and styling, by (being perceived as) doing so, Hackett appears less corporate and more approachable. Not to mention by working with these style influencers with an established audience, they have tapped into 10 new pools of people who are already interested in mens fashion, any clothing company’s dream. Hopefully this will all translate in results for the brand.
I’ve been seeing an increase in men wearing their ties in a military tie tuck. Thoughts?
Duke St Emporium’s Gregory Farmer at 18 years old.
Ok so it’s not snowing yet, but it’s good to have an outfit prepared just in case.