Life on the Left Coast- Music & Surf Photographer Justin Jay

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It was great being in Vancouver this summer and reconnecting with some of my West Coast crew.  One of whom is my buddy music and surf photographer Justin Jay. Not many dudes would get access to Sean Combs (aka Puff Daddy, P Diddy, etc) in the hospital with his newborn daughters; shoot adds for Nike and Nixon; and also capture a moment between Kelly Slater and Eddie Vedder together at a house party.  Keep an eye out for his upcoming book on the social scene in Hawaii’s North Shore, and also an upcoming project with Outkast.  While you’re waiting, check out some of his pics below and on his website.

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Life on the Left Coast- Idea Rebel CEO Jamie Garratt

It’s been great being in Vancouver and reconnecting with my Vancity crew.  One of whom who I think epitomizes life on the West Coast is one of my best buds of 20 years-  Idea Rebel CEO Jamie Garratt.  He is founder and CEO of a digital media company with offices in three cities, has developed campaigns for Quiksilver, DC Shoes, & BMW, and has won about a million awards.  Other phrases that could describe him are surfer, wake boarding school owner, electric car driver, Top 40 guitarist, and oh, father of three toddlers. His office has a birds nest fort in it for freak’s sake.  I’ve never in my life seen someone who works so hard have such a dark tan. Read more about Jamie and Idea Rebel here.

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Hackett’s #10Men1CityCampaign

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I’ve been interested in Hackett‘s #10men1city social media campaign promoting their Autumn 2014 collection.  The menswear brand invited10 London-based stylists & bloggers to choose their favourite blazer from the new collection and then style it and photograph it in a London location that they feel best encapsulates life in the capital.

Since August 8th Hackett has been sharing the images across their social media channels and website and after four weeks will pick which image they feel best marries theirs and the stylists’ visions. My favourites so far are below.  The 10 stylists/bloggers are: Seb Law (@sebulous), Scott Fraser (@scottfrasersimpson), Derek Addo (@Derek_dash), Zak Velsvoir (@zakvelsvoir), David Evans (@greyfoxblog), Nas Abraham (@nas_abraham), Kenny Ho (@kennyhostylist), Dan Rhone (@mfminstagram) ,Talha Velsvoir (@ttvelsvoir) and Martell Campbell (@mrflyycampbell)

Scott Fraser Simpson with his chosen jacket and one of his images:

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David Evans with his chosen jacket and one of his images:

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Whilst most brands would be loathe to give up the reigns of their imagery and styling, by (being perceived as) doing so, Hackett appears less corporate and more approachable.  Not to mention by working with these style influencers with an established audience, they have tapped into 10 new pools of people who are already interested in mens fashion, any clothing company’s dream.  Hopefully this will all translate in results for the brand.